VISUAL IDENTITY
A new visual identity for the iconic interior design brand, Andrew Martin
Andrew Martin has been an established brand in the interior design space since 1978. In an increasingly competitive market the business was facing decline, so together with a small agency team we worked to rejuvenate the brand. Our strategists delivered the brand idea a stage for discovery, which was the basis for the eye-catching visual identity.
THE SUPERGRAPHIC
The supergraphic emphasises the sense of adventure and discovery that’s inherent to the new brand. It acts as the foundation for the design system, and each season Andrew Martin will work with a different artist to reimagine the dreamscape, so it can continue to evolve with the time.
DIAMONDS AND TEXTURES
A suite of icons based on the diamond graphic from the logo are used for wayfinding both in-store and online, and textures from the product assortment add depth to collateral.
