Topic is a media company that aims to reshape and influence 21st-century storytelling, and to reject the frenzy of the 24/7 news cycle. The brand prides itself on being a content-first platform, giving creators the space to produce compelling and truly unique work. As part of a small agency team, I collaborated closely with the client to develop a brand strategy and visual identity that would help elevate Topic above the typical mass media customer, and prepare them to grow into a subscription-based media brand to rival the established players.